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Targets Per Game Leaders

Targets per game repeats at 0.92 between halves of a season. It is the raw form of target share and it carries almost as well.

How well each measure predicts itselfSnap share0.96Target share0.93Carries per game0.92Targets per game0.92this pageReceptions per game0.89Rushing yards per game0.87Receiving yards per g…0.87Touchdowns per game0.56Yards per reception0.33Catch rate0.19Yards per target0.15Yards per carry0.14split-half correlation, odd weeks against even weeks, 2018-2025
0 is a coin flip and 1 is a fixed property. Each bar is one measure correlated with itself across the same season. Opportunity sits at the top and efficiency at the bottom, and that ordering is the single most useful thing on this page.

Who gets thrown at the most?

#PlayerGamesTargets per game
1Malik Nabers2210.18
2Puka Nacua5110.12
3Antonio Brown679.99
4Davante Adams1639.81
5Ja'Marr Chase889.72
6Julian Edelman579.39
7Keenan Allen1419.15
8Justin Jefferson999.14
9Amon-Ra St. Brown909.12
10Garrett Wilson619.10
11Michael Thomas908.97
12CeeDee Lamb1028.85
13Chris Olave588.50
14Brock Bowers308.40
15Tyreek Hill1608.39
16Stefon Diggs1688.39
17Mike Evans1598.33
18Travis Kelce1858.31
19DeAndre Hopkins1558.21
20Jarvis Landry1038.14

2016-2026, 61,376 player-games. only those with at least 4 games, applied because the question set no minimum and a rate over a handful is not a ranking.

This season

#PlayerGamesTargets per game
1Brock Bowers113.00
2Chris Olave312.00
3Jaxon Smith-Njigba312.00
4Amon-Ra St. Brown311.67
5Trey McBride311.33
6Michael Wilson310.33
7Matthew Golden310.00
8Nico Collins110.00
9Christian Watson39.67
10Davante Adams39.67
11DeVonta Smith39.00
12Garrett Wilson39.00
13Puka Nacua19.00
14CeeDee Lamb38.33
15Dalton Schultz38.33

2026 so far. everyone who matched -- the usual four-game minimum was dropped because nobody in this window has played that many yet, so read a one or two game rate as the small sample it is.

What this number is worth

A target is an intention: somebody decided to throw at this player. Everything downstream of that -- the catch, the yards, the touchdown -- adds noise without adding information about what comes next.

This project measures targets as the better instrument on every availability cascade: when a team's number one sits, the room's targets move more cleanly than its catches, because catches stack catch-rate noise on top of target volume.

Split-half reliability 0.92 (0.96 projected to a full season) across 2,962 player-seasons, 2018–2025, every player with at least four games in each half of a season. Measured 2026-09-29 by tools/reliability_players.py; the boards above are built by the same query engine the assistant uses.