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Target Share Leaders — the Best Receiving Signal There Is
Target share is the most reliable receiving measure we hold. Odd weeks predict even weeks at 0.93, and it is worth more than any yardage total because it is a share of something finite.
Who commands the biggest share of their team's targets?
| # | Player | Games | Target share (per-game average) |
|---|---|---|---|
| 1 | Malik Nabers | 22 | 32.5% |
| 2 | Puka Nacua | 51 | 30.7% |
| 3 | Davante Adams | 163 | 29.0% |
| 4 | Justin Jefferson | 99 | 28.5% |
| 5 | Garrett Wilson | 61 | 28.1% |
| 6 | Amon-Ra St. Brown | 90 | 27.7% |
| 7 | A.J. Brown | 119 | 27.5% |
| 8 | Ja'Marr Chase | 88 | 27.3% |
| 9 | Drake London | 65 | 27.3% |
| 10 | Jaxon Smith-Njigba | 57 | 26.9% |
| 11 | Julian Edelman | 57 | 26.5% |
| 12 | Zay Flowers | 54 | 26.4% |
| 13 | Michael Thomas | 90 | 26.3% |
| 14 | Antonio Brown | 67 | 26.3% |
| 15 | Keenan Allen | 141 | 26.0% |
| 16 | Chris Olave | 58 | 25.9% |
| 17 | DeAndre Hopkins | 155 | 25.5% |
| 18 | Jarvis Landry | 103 | 25.4% |
| 19 | Brock Bowers | 30 | 25.3% |
| 20 | DeVonta Smith | 93 | 25.2% |
This season
| # | Player | Games | Target share (per-game average) |
|---|---|---|---|
| 1 | Brock Bowers | 1 | 43.3% |
| 2 | Jaxon Smith-Njigba | 3 | 39.8% |
| 3 | Puka Nacua | 1 | 33.3% |
| 4 | DeVonta Smith | 3 | 32.5% |
| 5 | Amon-Ra St. Brown | 3 | 32.0% |
| 6 | Trey McBride | 3 | 31.9% |
| 7 | Parker Washington | 3 | 30.0% |
| 8 | Chris Olave | 3 | 29.6% |
| 9 | Garrett Wilson | 3 | 28.7% |
| 10 | Isaiah Likely | 3 | 27.5% |
| 11 | Zay Flowers | 2 | 27.5% |
| 12 | Davante Adams | 3 | 27.4% |
| 13 | Nico Collins | 1 | 27.0% |
| 14 | Drake London | 3 | 26.9% |
| 15 | Malik Washington | 3 | 26.6% |
What this number is worth
A team throws a roughly fixed number of passes. Who those passes go to is decided by a coordinator and a quarterback's habits, and both persist. Yards depend on what happens after the catch.
Prefer it to receptions or yards when you are judging whether a player's role is real. If target share and production disagree, target share is usually the one that carries.